Google Local shows more results, usually about 10, appear at the top of the page before the regular search results. On the good side, the local results now appear to be similar to the organic results. This opens the door for your law firm to get on the first page of google without having great organic results. If your listing is optimized properly you will be able to leap into the top 10 local results and be displayed at the top of the first page above the organic listings.
So make sure that you have an accurate local listing.
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